Step 7 Evaluate

Ongoing feedback and evaluation permeate successful advocacy. Feedback allows for adaptability to the external environment. Feedback data measure and validate KPI and objectives. Feedback reflects on intelligence quality and value. It reviews stakeholder mapping, positions and arguments. Feedback assesses quality and availability of materials and identified new needs. It allows for the adaptation of engagement strategies and management processes. In short, it delivers a quality culture that is open to successes and failures.

Feedback works best when it is ongoing. Feedback motivates your team. It demonstrates value to organizations. To ensure continual improvement, feedback loops provide early warning and feedback across all steps of the 7-Step Advocacy Method.