Step 6 Manage

Advocacy strategies evolve continuously. The changing political arena and evolving organisational context require adaptability. Teams with clear roles and targets are motivated and collaborative. Budgets are often tight. Strategy needs a clear structure and dashboard. These allow for feedback and adaptation. Managing advocacy delivers results.

Managing advocacy requires planning backwards from your long-term goals to your activities and resources, supported with KPIs and relevant feedback. Budgets are linked to activities, and dashboards provide dynamic visualizations of campaigns. They identify areas of strength, weakness, success and failure. They maintain focus and discipline. They focus attention on high-impact tasks and build understanding. Dashboards build support and engagement within your organisation and with strategic partners.